Significant increase in listenership of digital radio in Malta.

Digi B Network, the digital radio operator broadcasting in DAB+, announced that the platform has registered a marked increase in listenership, Digi B Network Managing Director Sergio D'Amico has announced.

These findings were published in the Radio and Television Audience Assessment carried out recently by the Malta Broadcasting Authority. Respondents were asked to indicate what type of reception platform they had at home and the survey confirms that digital radio increased to 10.10% listenership by the end of 2009.

Mr D'Amico said: “These findings augur very well for the future of digital radio in Malta as digital radio listenership witnessed a significant increase in 2009.”
Digi B Networks will also be rolling out new channels during 2010 and
beyond.

Are there any novelties at Digi B Network? Mr D'Amico has revealed that the availability of the first car stereo with in-built digital radio has created lots of excitement. Mr D'Amico proudly pointed out that Digi B Network was heavily involved in the design of BlueState, the first DAB+ car stereo, and that digital radio in Malta continues to be right at the cutting edge of this service with interest in this product coming from other European countries and from as far away as Australia.

DAB+ car radios will be available from leading car entertainment specialists, and from retail stores in Malta and Gozo. For more information, visit www.dab.com.mt.

About Digi B Network
Digi B Network Ltd. is licensed by the Malta Communications Authority to provide T-DAB services. In October 2008 it rolled out the first commercial DAB+ network in the world putting Malta on the forefront of this cutting edge technology.  For more info visit www.digibnetwork.com